STRATEGIC VIDEO PARTNER
Video That Builds Trust Before The Sales Call.
Shatter Media helps B2B founders, experts, and organisations turn expertise, stories, and proof into strategic video content that makes people understand, trust, and choose you faster.
No generic packages. Just strategic content.
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Most Video Looks Good.
Very Little Builds Trust.
Most business video is polished, professional and entirely forgettable. It shows what a company does, but fails to prove why anyone should care. The result is a widening gap between how good you look online and how much your prospects actually trust you.
- Prospects do not fully understand your value
- Sales conversations start colder than they should
- Valuable expertise stays trapped in the founder's head
- Expensive content is published but fails to convert
- Live events happen once and then disappear
Video Built Around Business Outcomes
Visibility
Help the right people see you consistently with content that makes your expertise easier to understand and remember.
Authority
Turn your knowledge, opinions and experience into video that proves you know your stuff.
Conversion
Create trust-building assets that support sales conversations, strengthen campaigns and help prospects move closer to action.
CORE SERVICES
Strategic Video For The Moments That Matter
BrandStory Films
Story-led video trust assets in a documentary-style for founders, organisations and brands that need people to understand the deeper story behind what they do and their legacy.
Built around people, purpose and proof, these films help create emotional connection, credibility and trust across websites, sales pages, investor conversations, recruitment campaigns and high-value marketing.
Content Systems
Ongoing video content systems for founders, experts and leadership teams who need their knowledge, ideas and perspective to show up consistently online.
From long-form video and YouTube content to LinkedIn clips, interviews and repurposed Shatter Content, this turns expertise into a repeatable engine for visibility, authority and conversion.
Events & Comms
Strategic video for events, internal communications and key business moments that should keep working long after they happen.
From highlight films and speaker clips to testimonials, leadership updates, culture content and stakeholder communications, this helps turn one moment into multiple assets with lasting value.
STRATEGY BEFORE CAMERAS
We Find The Story That Makes People Care
Most business video is polished, professional and forgettable. It shows what a company does, but it does not always prove why anyone should care. As a video strategist and director, Joe Hickey brings strategy before filming, helping shape the message, direct the people on camera, and capture the moments that actually matter.
- Strategy before cameras
- Story before polish
- Business outcome before vanity metrics
- Clear direction for people not naturally confident on camera
Working with Joe has been an absolute pleasure. He has been very attentive throughout all of the projects we’ve worked on together from start to finish. He always aims to make those in front of the camera comfortable and provides suggestions for where things can be improved. He goes above and beyond to deliver projects on time and they’re always to a high standard. I couldn’t recommend Joe more highly.
I actually don’t want to recommend Joe… Purely for the fact that if I do more people will find out that he’s absolutely amazing and therefore it will be more difficult for me to book him in for jobs I want to work on with him!! In 16 years work within media Joe is by far the best creative videographer that I have ever worked with, he is fast, efficient and Unbelievably good at over-delivering in terms of content. Not only does he capture amazing footage - which really adds value to the narrative that a brand is trying to communicate - but the speed and volume of work that he creates is nothing short of staggering. If you are looking to build your brand utilising the power video and Joe is the only person that you should be talking to!
Joe is a superb content producer and film maker. His eye for detail coupled with his creativity make him an extraordinary programme maker. He is passionate about his work and is a pleasure to be around.
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METHODOLOGY
A Clear Process From Idea To Impact
01
DISCOVER
We understand the business, audience, message, goals and commercial context.
02
SHAPE
We turn ideas, expertise and stories into a clear content plan, shoot structure and messaging direction.
03
CAPTURE
We direct and film the content in a way that feels natural, confident and human.
04
SHATTER
We turn the footage into multiple assets for websites, LinkedIn, YouTube, campaigns, sales conversations and future promotion.
Proof that video does more than look good.
INCREASED VISIBILITY
93% of video marketers say video has helped increase brand awareness.
Source: Wyzowl Video Marketing Statistics 2026.
STRONGER ENGAGEMENT
LinkedIn reports that video posts are shared 20x more than any other type of content on the platform.
Source: LinkedIn Marketing Solutions.
HIGHER CONVERSIONS
Marketers who use video in campaigns experience 34% higher conversion rates.
Source: Unbounce / Aberdeen Group.
Featured Projects
Work That Turns Expertise Into Trust
Ready To Turn Expertise Into Impact?
If your prospects need to understand you, believe you and feel confident choosing you, your video content needs to do more than look good.
No hard pitch. Just a proper conversation about what you are trying to achieve.
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